Alcentra Capital Corporation

Portfolio Companies

Portfolio company

Impact Group

www.impactgrp.com

Sector

Business Services

Investment Year

2018

Exit Year

N/A

Impact Group

Impact is a sales and marketing agency (“SMA”), which provides outsourced sales, marketing, and merchandising services to consumer packaged goods (“CPG”) companies. SMAs are a well-established and proven outsourced sales model utilized by CPGs to improve market coverage, increase speed to market, introduce new products, reduce internal sales and marketing costs, and better execute promotional activity. Impact represents over 900 CPG companies, with a focus on small to mid-sized brands who benefit the most from an outsourced sales model as they have limited in-house sales capabilities and geographic reach. The Company’s services include sales execution services and an on-the-ground retail presence to broker the sale of products between CPG companies and retailers.

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