Lugano Diamonds (“Lugano”) is a leading luxury brand of jewelry to ultra-high net worth individuals. The Company opened its first store in 2005 in Newport Beach, CA under owner Moti Ferder’s guidance. The Company’s designs and creates unique, luxury, artistic jewelry and builds lifelong client relationships by creating a unique customer experience through exceptional customer service. Lugano’s creative process starts with the stone or a collection of stones. The jewelry design takes inspiration from the stone itself and then is developed, modified and customized to maximize the beauty and profitability of each stone. Revenue is generated through the Newport Beach store, as well as ‘pop-up’ stores where Lugano travels to events that attract the richest customers in the world and strategic collaborations where Lugano partners with ultra-luxurious brands. Newly constructed Aspen store will be the second permanent location. The Company ensures it does not deal with Blood Diamonds via compliance with the Clean Diamond Act of 2003.